Singelringen, the Swedish ring for singles, is ringing in the holidays in L.A. by introducing the Hello Stiletto Shoe Club, a free social networking club for shoe lovers, to west coast footwear enthusiasts. The two will host the event of the season for shoe lovers – a ‘Shoe Party’ featuring fashion bloggers, single life authors Bella DePaulo, Jane Ganahl, T. Murray and Valerie Cabrera Krause, stylists, and other personalities; as well as a ‘Stiletto Walk-off’ presided over by a panel of fashion experts including Lauren Messiah aka “Fashion Kitty,” in which all attendees are invited to compete for prizes and the title of ‘best in shoe.’

The party takes place Wednesday evening, December 5th from 7-10pm at Zu Robata, THE hot new Japanese fusion tapas bar and shochu lounge located at 12217 Wilshire Boulevard (Bundy), 310-571-1920.

By wearing your most fabulous footwear to the event, you’ll be amongst well-heeled men and women helping those in transition. The admission charge is a minimum of one pair of new or gently worn women’s or men’s career (dress) shoes to support Working Wardrobes, a local nonprofit organization that assists men and women in crises re-enter the workforce through wardrobing and career development.

A cash bar will be available and anyone wearing a Singelringen will get a free ZR Stiletto cocktail. A limited number of fabulous door prizes will be available on a first-come, first-served basis. Sponsors include Elixir Tonics and Teas, Extend Fertility, Melis Organic Skin Care, nubar NailLacquers, Shoebby Acrylic Shoeboxes, Singelringen, Söfft Shoe Company, and Sony/BMGM.

To attend RSVP by December 1st to melissa-la@shoeclub.us.

Posted by Sofft • November 21st, 2007

It’s November. The clocks have been turned back. The mums have met their first frost of the season and it’s only going to get colder.

Ugh.

Cheer-up! There are plenty of reasons to smile your way through those cold days. One of this seasons hottest trends is color…lots of it! Red is one of the most popular and is often found in a full spectrum of choices from ruby red patent leathers to dramatic suede aubergine. Once you put on a pair of fabulously fun and brilliantly bold red shoes, you’ll stop singing blues and start singing carols!

Think you can’t pull-off red shoes? Don’t be ridiculous! They are perfect for the office, holiday parties and let’s not forget we’re talking about Söfft shoes – go shopping in them! With cushioned foot beds and a full range of widths to fit even the most challenging feet, you’ll never want to take them off.

Style Shown: Gabriela

Posted by Sofft • November 12th, 2007

Andover, MA — Söfft Shoe Company, a division of HHBrown Shoe Company and a leader in the women’s footwear industry, has officially announced it’s relocation of their corporate offices.

Söfft Shoe Company, formerly called Lowell Shoe Company, has resided in Hudson, NH for the past 25 years. As of September 10, 2007 Söfft’s corporate offices are now located in Andover, MA. The change comes after numerous years of incremental growth and a need for a larger space.

“In the past few years, we have successfully launched three new brands of footwear and have been fortunate to experience enormous growth,” says Söfft Shoe Company President David Issler. The three new brands Issler refers to are Söfft, their premier line of women’s fashion comfort footwear; Quark, a lightweight rubber line of footwear popular as a nursing shoe and an après sport shoe; and Rühne, a brand exclusively for men.

At it’s NH location, Söfft housed not only corporate staff but a 140,000 square foot warehouse as well. Over the last couple of years, it was becoming more and more difficult to ship out the volume of shoes necessary on a daily basis. Söfft’s sales volume was too great for the NH warehouse to handle. “We were using trailers, sending inventory to our Dexter, ME warehouse, doing whatever we could to make it work,” Issler explains, “We had simply outgrown the space.”

Posted by admin • November 9th, 2007