Söfft was honored to be a part of BRAVO TV’s hit show, Tim Gunn’s Guide to Style. Not only is Tim Gunn a TV icon thanks to Project Runway — he is a seasoned fashion expert. So naturally, when Söfft was asked to be a part of the show – we were thrilled and flattered.

On the October 9th episode of season 2, Tim and his stylist co-host Gretta Monahan, worked with Angela to help her go from Concert Pianist to Entrepreneur Business Woman. Angela struggled with how to dress for her new part. Babydoll dresses and ill-fitting shoes were consuming in her closet!

When Tim and Gretta got a look at Angela’s shoe collection, they were shocked! Angela had simply come to the conclusion that she would never find cute, stylish shoes for her hard-to-fit wide feet. Tim and Gretta made it a special mission to prove to her that it’s just not so! There is hope. It is possible! That’s when Angela was presented with Söfft Shoes. What a delight to watch Angela’s reaction to the shoes. Her shoe collection would be forever changed.

The Söfft Shoes featured in this episode are from the Fall 2007, Fall 2008 and Spring 2008 Collection, due to the production timing of this series. Many of these styles may no longer be available. If you are interested in finding one of these styles, we recommend doing a little online shopping. There is a good chance one of our many trusted online vendors will still have some availability.

Spring 2008, Vivian in Black Patent

Posted by Sofft • November 12th, 2008

Söfft recently joined forces with shoe blog Running With Heels to give away 4 Söfft Fall Shoes. RWH wrote a great feature on some of our hottest styles for Fall. Readers were given the chance to win one of 4 pairs of Söfft Shoes by posting a comment to the Söfft Feature Story and I must admit I was completely wowed by not only the amount of comments that were left, but the very kind words and even a few poems written about Söfft!

Without a doubt, Söfft wearers are dedicated to the brand and we couldn’t be prouder to see with our own eyes how Söfft has truly helped women. Comfort is key when purchasing shoes – but so is fashion. It seems that the Söfft brand really has bridged a long ignored gap in the footwear industry and for that, women are so thankful. We as a brand and company are thankful we have the type of customers we have. We love our customers and love hearing their stories. Thank you to all 651 participants for your comments!

Thank you to Running With Heels for partnering with us for this fun promotion. And congratulations to the 4 lucky winners! The winners have been posted online at Running With Heels.

The contest is over, but you can still read the Söfft Feature Story and the amazing comments here.

Posted by Sofft • November 6th, 2008