Introducing Söffts Spring 2009 Campaign! Söfft ventured to beautiful Cabo, Mexico for the Spring 2009 Photo Shoot to adorn our website, catalogs and advertising.This was Söffts 2nd Photo Shoot in Cabo and 3rd Photo Shoot in Mexico (the first being in Cancun for the Spring 2006 Campaign). Söfft was also in Mexico for a 4th time this past January to shoot the upcoming Fall 2009 Campaign. We are still editing and retouching those photos so we won’t be posting those for a little while longer.

We hope you enjoy the Spring Campaign. We love how it came out. A special thanks to Hotel California in Todos Santos (adorable town just North of Cabo – lots of Cafes and Artists – a great surfer town). We shot one of our favorite pictures at the Bar in the Retaurant there – the Petra shoe photo. Also, thank you to the little corner taco stand for letting us take an impromptu shot of the Cally Shoe…and the young “photo assistant” who helped our photographer set the shot up! I have a feeling we may hear about him in the future as a world famous photographer. And of course, thank you to the people of Mexico! Always warm and hospitable. We will be back again!