Posted by Sofft • June 23rd, 2009

Confession: Sometimes, shopping is a royal pain. Why is it that when you’re looking for something specific (like the perfect pair of black pants you never have to dry clean OR iron AND magically repels stains…) it somehow ceases to exist? Those spur-of-the-moment quick trips usually result in far too many impulse buys and I’m left with a lot of things to return and a lack of sensible things to wear. There’s an easy way to get the hottest looks with just one crucial key piece. I’ll give you a hint: it starts at your feet. That’s right, your shoes! Let us share with you some of this seasons hottest trends and how you can wear them with gorgeous styles from Söffts Spring/Summer Collection. This week’s spotlight is on the Solis in Dark Brown, a low-heeled Gladiator style. Check out how versatile this look can be!

Trend: Blue HueThis soothing color looks great with neutral brown accessories.
Dress, Converse; Earrings, Citrine by the Stones; Necklace, Rosena Sammi; Belt, Banana Republic; Bag, Dooney & Bourke

Trend: Spring FloralA polished take on a big look for the spring.
Top, Arden B; Pants, Charlotte Russe; Watch, MICHAEL Michael Kors; Earrings, “Chelsea” from Aphrodite; Bag, J. Crew.

Trend: Safari ChicLook wildly sophisticated for the office.
Dress, Shoshanna; Earrings, Marion Cage; Watch, MICHAEL Michael Kors; Sunglasses, Michele; Bag, MICHAEL Michael Kors

Trend: Soft ShortsShorts get a dressy treatment with gold accessories and a crisp white top.
Top, Barneys New York; Shorts, Forever 21; Earrings, Tiffany & Co.; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs; Bag, Steven by Steve Madden

Trend: Shimmering Metallic
Shine in silver for a night out.
Top, Forever 21; Pants, Elie Tahari; Earrings, Marion Cage; Bracelets, French Connection; Clutch, Aldo

Voila, one shoe for five hot spring trends. Check back soon for another great featured shoe from Söfft!

Posted by Sofft • June 22nd, 2009

Sure, stilettos may make your legs look long and sexy but they are not practical for wearing more than 2 hours. But there are other great ways to show off your summer legs and new pedi while still staying on-trend and fashionably fabulous. That said, we bring you the Faye – a super sexy leather slide with a hint of a heel. This is the type of shoe you can wear all summer long, every day, and still look your most fashionable. It’s a girl’s best friend, in hot colors, glossy patents and complete with those shining gold accents. In fact, you may never want to see a strappy-stiletto-device again, and for that, your feet will thank you. Take a peek at how the sleek patent-white Faye works with summer’s hot looks:

Trend: Blue Hue

A refreshing work ensemble in summer’s coolest hue.
Blouse, Charlotte Russe; Skirt, Plastic Island; Earrings, Argento Vivo; Necklace, Kenneth Jay Lane; Ring, Forever 21; Bag, Hayden-Harnett

Trend: Spring Floral

A sweet skirt with feminine accessories fits the bill for a lunch date or a day out with the girls.
Skirt, BB Dakota; Tank, American Vintage; Necklace, ; Earrings, Liz Claiborne; Headband, Aldo; Bag, Julie K

Trend: Safari Chic

Traveling? Jet-set in chic safari-inspired style.
Jacket, DKNY; Scarf, Banana Republic; Jeans, Tory Burch; Earrings, KC Designs; Watch, Fossil; Bag, Henry Cuir; Passport covers, Valextra

Trend: Soft Shorts

Faye brings high shine to a casually cool look.
Top, James Perse LA; Shorts, Arden B; Scarf, Tolani; Cocktail ring, Banana Republic; Bag, Serpui Marie; Sunglasses, Banana Republic

Trend: Shimmering Metallic

A breezy casual dress gets the royal treatment with metallic accents.
Dress, James Perse LA; Bag, Tory Burch; Belt, Newport News; Bracelet, Forever 21; Earrings, Arden B

Posted by Sofft • June 22nd, 2009

Söfft just got back from New York City where we previewed the Spring 2010 Collection. While in New York, we got to check out the street styles of Manhattan women. Gladiator sandals were on almost every woman’s feet, from the casual shoppers to the working woman to the girl out for a night on the town. Gladiators are huge this summer and Söfft is right on-trend with a few styles of our own including the Riona, Rori and the higher heel take on the trend – the Solis. Of course, what makes Söfft Gladiators different from other brands – is the comfort. You’ll be able to walk for miles and pull off the biggest fashion shoe trend of the summer at the same time. And don’t be afraid of that sexy python print – see how well the Riona pairs with a variety of hot summer outfits!

Trend: Blue Hue
Riona becomes a great neutral for summer’s blue looks.
Dress, J. Crew; Bracelets, French Connection; Earrings, Marciano; Bag, Chocolat Blu

Trend: Spring Floral
Re-interpret floral with a feminine paisley pattern in an eye-catching hue.
Dress, Charlotte Russe; Earrings, Forever 21; Charm bracelets, Express; Bag, Miu Miu

Trend: Safari Chic
Play off Riona’s natural appeal with animal-inspired accessories and a neutral palette.
Tank, James Perse L.A.; Shorts and belt, Max Mara; Sweater, J. Crew; Necklace, Fiona Paxton; Clutch, Hobo International; Cuff, Alkemie

Trend: Shimmering Metallic
Shining silver accessories, a snakeskin belt and a hot red dress amp up the glamour of this Gladiator sandal.
Dress, Alexander Wang; Belt, Ann Taylor; Earrings and cuff, Express; Clutch, Aleya

Trend: Soft Shorts
Riona is perfect in this casual summertime look.
Shorts, Juicy Couture; Tank, Charlotte Russe; Necklace, Anthropologie; Ring, Blu Bijou; Bag, Bottega Venetta; Sunglasses, Anthropologie

*UPDATE: Looks like Riona caught some attention this weekend because we’re sold out at Sofftshoe.com! But you can still grab a pair from any of our other online or store retailers. Visit our Store Locator page to find a store near you!

Posted by Sofft • June 22nd, 2009