The best part about gift-giving (and receiving) isn’t what’s in the box – it’s the anticipation of what’s under all that wrapping. And what fun is a wrapped present without a festive bow on top? This season, Söfft introduces the Fleur, a stunning patent pump that comes all wrapped up in a feminine, oversize suede bow. And since it’s one of our Editor’s Picks for the fall, you know you’ll be the most chic at any party! Let the Fleur bring you the gift of style this season for all your holiday events!

Friends and Family

Bring a little glamour to the party with a sequined dress and the season’s best lip color – red!
Dress, Stella McCartney; Tights, Hue; Bag, Tory Burch; Necklace, Old Navy; Earrings, Top Shop; Ring, Alex and Ani; Lipstick, YSL

Office Holiday Party

Stay classic in a streamlined shape and layer on sparkling accessories, including a shimmering gold eye shadow.
Dress, BB Dakota; Blazer, Forever 21; Earrings, Swarovski; Watch, Bebe; Bag, Eric Javits; Eye shadow, Clarins

Holiday in the City

Pull out the seasonal red for a night on the town, paired with winter white and silver sparkles!
Dress, Forever 21; Coat, French Connection; Bag, Banana Republic; Headband, White House Black Market; Earrings, R. J. Graziano; Ring, Juicy Couture

Posted by Sofft • November 25th, 2009

The holidays seem to sneak up on us every year, don’t they? The time between that last beach day of the summer and when the first department store holiday tree goes up seems to grow shorter and shorter every year. But now that the leaves have fallen, there’s no denying it: the most wonderful time of the year is upon us! The time for good fun, good cheer and great parties!

No matter if you’re hosting the family dinner or you’ve been invited to an elegant soiree, Söfft has all the fabulous holiday looks you’ll need to keep you comfortable and effortlessly stylish. This season, instead of opting for the traditional holiday red, why not make a splash in something a little more unexpected? Show off sleek winter style in shimmering patent navy blue! The Olina is a classic slingback, making it easily transition from casual to dressy, and the sparkling sapphire hue gives some glamour to icy winter nights. Paired with silvery whites and pops of color, you’ll look sleek, chic and perfectly dressed for a winter evening!

Friends and Family

Stay cozy and stylish in a sweater dress for a holiday with friends and family.
Dress, Galliano; Coat, Marc Jacobs; Metallic tights, Forever 21; Bag, Hype; Earrings, Top Shop; Ring, Forever 21

Office Holiday Party

Stay classic for a work party with a pencil skirt and go glam with festive gold accents.
Top, Donna Karan; Skirt, Marciano; Earrings, Vivre; Bracelet, J. Crew; Bag, Santi; Ring, Kate Spade

Holiday in the City

If you’ve got evening plans, go for a luxe look with white (faux!) fur, sparkle and bold accessories!
Top, Alice & Olivia; Pants, Armani Collezioni; Wrap, Mossimo; Earrings, Dillard’s Collection; Bracelet, Forever21; Bag, Lulu Townsend

Posted by Sofft • November 18th, 2009

Each season, I head to the Big Apple to meet with accessory and fashion editors from major fashion publications and popular style blog sites. It’s always an exciting trip – from pounding the pavement up and down midtown Manhattan to visiting the big publishing companies that house such fabulous magazines as People, Oprah Magazine, Lucky and Glamour (to name a few). And, I’m always intrigued by what the editors are wearing for they are truly in the know and always a season or two ahead of the rest of us (all those goodie bags from designers – so unfair!). That’s why it’s especially exciting to hear what they think of the Söfft line. And let me tell you – they light-up when they see what Söfft has come up with next. New York fashion editors perhaps know all too well that fashion does not always equate comfort but Söfft continues to prove otherwise. Fashion editors celebrated these Söfft Fall 2009 Shoes most:

1. ORLENA: A Victorian-inspired cuffed ankle boot accented with vintage corset buttons.

2. FLEUR: An oversized suede bow gives this classic pump a festive appeal.

3. GAZELLE: Luscious suedes and bold patents adorn this fearless oversized t-strap.

4. BERGAMO: An equestrian-inspired boot designed with hand-burnished underlain buttons.

5. SALERNO: An artistically color-blocked pump hand-crafted with precision and expertise.

Posted by Sofft • November 10th, 2009

Fashion is a funny business – just when you think major style eras of the past have been locked in the industry vault forever, poof! they’re back. But what can sometimes be a bit frightening to re-visit (um, the 80’s? Already?!?), some styles are definitely worth a second try. This fall, the Victorian era was touched upon with elegant lace, ruffles, corset buttons and vintage silhouettes making strong statements on the runways. What was once probably considered stuffy and conservative now looks ultra feminine and charming. Luckily, Söfft was one step ahead of the style game and introduced the Verina, a patent-cap toed lace-up number that will have you asking why we ever stopped wearing these styles in the first place! The metallic pewter color looks especially pretty when paired with flirty blush tones. So step a little further back in time, try on some vintage looks with the Verina, and let’s leave the 80’s back in the 80’s for now. Trust me, they’ll be back full force before we know it anyway!

At the Office

Play with layered ruffles paired with vintage earrings for some charm at the office.
Sweater, J. Crew; Silk top, Tibi; Pencil skirt, Elizabeth & James; Tights, hue; Belt, Michael Michael Kors; Earrings, Betsey Johnson; Bag, Coach

On the Town

Fall’s hot metallic sheen pairs effortlessly with the pewter Verina and glamorous accessories.
Dress, Treuse; Sweater, J. Crew; Tights, Hue; Necklace, Adia Kibur; Earrings, Top Shop; Bag, Designed by Denise

Weekend Wear

Toughen up the vintage look with edgy leather accessories, perfect for stylish weekend fun!
Dress, Paul & Joe; Jacket, Costume National; Tights, Hue; Scarf, Old Navy; All jewelrey, Ann Taylor Loft; Bag, Arden B.

Posted by Sofft • November 9th, 2009