Söfft News

Hello Spring, Hello Toes!

Fashion Tips

It’s around mid-February every year that you start to set your eyes on the prize – spring, that is. It’s the beacon of hope that gets you through the rest of the winter – knowing that in (hopefully) just 6 or so weeks you won’t need mittens to drive to work, you can hang up the heavy winter jacket and you can maybe even slip your feet into a pair of open-toe shoes. That, my friends, is the true sign of spring. Maybe some of you are already experiencing some warmer days, or maybe you’re lucky to live in a place where it never gets this cold, but we can all agree that spring is exciting not just for the weather, but for the FASHION! It’s the season of color and flirty fabrics and lovely, lovely sandals. Söfft unveiled some utterly sexy and sultry looks for Spring 2010, including the Palermo – at first glance, this may look like a full-coverage heel but make no mistake about it, this shoe is h-o-t! The super-soft layered suede wraps around your foot, giving you that legs-for-days look that was all over the runway. And the flattering grey color is the perfect neutral to compliment spring’s blush tones and bright color palette.

See how well the Palermo takes you from the office to a night out and through the weekend, then hurry up are orders yours today before they are gone…like winter should be!

At The Office

The Palermo’s grey color is the perfect compliment to blush tones
Jacket, Arden B.; Top, 7 for all Mankind; Pants, Gap; Bag, Chloé; Necklace, Kara Ross; Chain ring, Topshop; Stone ring, Marie Helen de Taillac

On The Town

The shoe calls for bare legs and sexy draping
Dress, Preen; Jacket, Elizabeth & James; Earrings, Cathy Waterman; Bag, Mat & Nat; Ring, J. Crew

Weekend Wear

Shorts are making a strong statement in spring fashion – perfect for showcasing your shoes!
Shorts, Ports 1961; Top, Juicy Couture; Jacket, Elizabeth & James; Bag, Marc Jacobs; Necklace, Sequin; Sunglasses, Jimmy Choo

Söfft Goes to Italy!

Official Press Release

It’s already time to start gearing up for the new fall line and to get the campaign started, the Söfft team headed to Perugia, Italy for the Söfft Fall 2010 photoshoot! It didn’t take long to get used to the friendly people, the beautiful scenery, and of course, the food. And believe me, the cappuccinos made those early call times all the more bearable. Check out some of the highlights of the trip…

Beautiful Assisi, of St. Francis fame

Mmmm…

Downtown Perugia

Hey, those aren’t Söfft Shoes! (Shooting headshots)

Deb, Style Maven, and Mariolga, Beauty Queen

Haley, graphic designer, striking a pose.

Söfft’s photoshoot mastermind, Katie K!

Hard at work in the winding streets of Trevi

The Beauty Squad working their magic

Wouldn’t it be nice if this were the entrance to your house?

Team Dinner on the last night in Perugia!

Stay tuned in the next few months for our Fall 2010 collection and campaign. In the meantime, shop the Spring 2010 Collection now!