Summer in full color. Warm, Vibrant Red.
Brimming with upbeat, vibrant energy and bright, bold color amidst the breathtaking backdrop of the Atlantic, the island of Palm Beach, Florida has all the ingredients for a weekend jaunt or week-long getaway to recharge and renew your spirit. Its palm-lined streets, warm sun and gentle breezes invite you to linger poolside in cool trellis-lined gardens while the thriving social and cultural scene downtown on world-famous Worth Avenue beckons you to shop, explore and enjoy some of the world’s finest cuisine. We were drawn to this coastal gem’s magnetic optimism and vitality that shines through in its colorful architecture and playful fashion sense (pink is its signature color, after all!) for our Spring-Summer photoshoot. Here’s some of our trip highlights that capture that joyful yet effortless Palm Beach elegance, sure to make for an unforgettable escape.
Where to Stay
Palm Beach’s charming low-rise Mediterranean-style buildings are designed to preserve the town’s coastal aesthetic and tropical feel, so whether you rent a home or check into one of the local luxe hotels, you’ll always be close to the action – and the island’s lush coconut palm trees.
Vacation Villa
Rise and shine takes on a whole new meaning when you can enjoy your morning matcha or coffee by the pool in your own private paradise when you rent a vacation property in Palm Beach. Our team rented a villa with a gorgeous pool for our stay which also inspired some of our favorite shots from our spring campaign.
Haute Hotel
Nicknamed the Pink Paradise, The Colony Hotel is one of the most recognizable buildings in Palm Beach and synonymous with the town’s vibrant, effervescent spirit. From the signature pastel hue of its lively retro-chic British Colonial exterior to the jubilant, iconic whimsy of its “living room” lobby with its tiered chinoiserie pagoda mantel and fanciful jungle mural wallpaper, the Colony is maximalism at its cheerful best. Guests enjoy sweet dreams with the help of nightly turndown service complete with a French macaron, and can even shop the hotel’s signature scent, furniture and accessories to bring the unforgettable Colony experience home.
Our Favorite Dinner & Drinks
The nightlife in Palm Beach is high-energy and vibrant, with every type of cuisine – and spirit –on offer. Kick off the evening at The Bar at the Vineta Hotel with a native botanical-infused cocktail or view live clownfish and coral beneath your glass at The Breaker’s Seafood Bar, known for its unique bar top aquarium and stunning ocean views. Bring your smartest - and luckiest - friends to Swifty’s at The Colony Hotel for a spirited evening of poolside trivia or bingo. Head to Echo for creative Asian-fusion cuisine or Bice for artisan Tuscan fare. Feeling like French? Enjoy an elevated bistro experience sourced with local ingredients at Le Bilboquet, or cap off the night with sumptuous dark chocolate mousse at the famed La Goulue. The dress code: Palm Beach Chic, of course!
Exploring Downtown
From window shopping to sightseeing and discovering the island’s historic Gilded Age roots, there’s so much to do in PB. Our favorite way to explore the island? Pedaling through paradise on the Lake Trail – a 5 ½ mile cyclist and pedestrian route with gorgeous views and the Flagler Museum, home to Whitehall, the estate where Henry Flagler, the visionary industrialist who helped develop Florida’s East Coast once lived.
Worth Avenue
Known as the Rodeo Drive of the East, the legendary Worth Ave. shopping district offers an ultra-luxury shopping experience with iconic designer boutiques and world-class cuisine – plus a few surprises. Step off the main avenue onto hidden pathways called Vias and you’ll discover intimate European-style courtyards with charming galleries, shops and eateries, crowned with canopies of bougainvillea in bloom. Be sure to visit the larger-than-life Living Wall at 150 Worth Ave., the two-story vertical garden bursting with 10,000 lush green plants, and the iconic Worth Ave. clock tower where the avenue meets the sea for a memorable photo op.
Royal Poinciana
Named for the lavish grand hotel that once stood on the site, the Royal Poinciana Plaza is a can’t-miss destination for shopping and local culture with a mid-century glam vibe. This jewel-box oasis in the heart of Palm Beach combines designer boutiques and high-end eateries with dog-friendly courtyards and complimentary treats and outdoor fun for little ones. Take in an exhibit at Acquavella Galleries, see a live jazz performance in the Sant Ambroeus lounge, or treat yourself to a luxury coffee table book from Assouline as a souvenir of your Palm Beach getaway.
By the Coast
Soak up the famous Florida sunshine on Mid-Town Beach, steps away from Worth Ave. on South Ocean Boulevard. Before you go, catch breakfast or lunch downtown at the SurfSide Diner or pack your beach bag with an artisan sub or salad from Buccan Sandwich Shop, the takeout spot located behind the renowned flagship restaurant. Feeling adventurous? Take a drive to nearby Riveria Beach for some prime snorkeling along the reef by the Blue Heron Bridge at Phil Foster Park – a diver’s paradise where you can spot angelfish, parrotfish, seahorses and other marine life in the crystal-clear waters at high tide. End your perfect day by the sea in Palm Beach with a sunset catamaran cruise as you watch the sun slowly disappear over the horizon.
